GPA.
GLOBAL
PROCESSING
AUTOMATION
MODERNIZING AND INDUSTRIAL COMPANY INTO A PRESENT-TENSE TECHNOLOGY
BRAND THROUGH GRADIENT, SYSTEM, AND SURFACE.
GPA needed to feel like the present, not the past. The company had outgrown an older, utilitarian mark and wanted an identity that read as contemporary technology without losing its industrial credibility. The system answers with a gradient logo — color used as motion, signaling continuous processing — anchored against a tight, geometric letter construction. The gradient is the constant; everything else is its frame.
From the mark outward: a full system of social templates, a marketing website, an iconography set, a custom type pairing, and a small line of branded apparel for the team and trade-show floor.
2024
ROLE
Identity · Type · Web Direction · Apparel
Brand Identity System
DELIVERABLES
Logo System
Website
Iconography Set
Type Pairing
Apparel
MOTION —
COLOR CARRIES THE
PROCESSING
01
Reviewed the existing mark, peer competitors, and the company's customer-facing surfaces. The opportunity was clear — same engineering credibility, completely contemporary surface.
02
Built the wordmark on a tight geometric grid, then introduced the gradient as a controlled variable — a single, signature progression that lives on the mark, on accent surfaces, and nowhere else.
03
Defined type pairing, icon style, photography direction, and a small, restrained color system around the gradient. Every surface inherits from the same set of rules.
04
Website, social templates, apparel, and trade-show collateral — every touchpoint pulling from one source.
TEXTILES