MACBETH.
AN ADVERTISING
SYSTEM.
The system started with one image — and grew from there. The brand had to translate Shakespeare's tragedy without leaning on cliché: no daggers, no crowns, no blood. Instead, the work signals luxury and quiet menace through restraint — stretched, widely-tracked display type that breathes across the page, and a single image of a woman with her face covered except her lips: Lady Macbeth, whispering her husband toward ruin.
From the key poster, the visual language was extended into theatre signage, programme wristbands, and cast apparel — every touchpoint pulling from the same tight palette and the same anchored typographic system.
2025
ROLE
Concept · Art Direction · Typography
Digital Design for print
DELIVERABLES
Key poster
Theatre signage
Merchandise
A WHISPER, NOT A
SCREAM.
01
Pulled from luxury fashion editorial and noir theatre programs of the 1960s — looking for examples where extreme tracking and condensed display type carry the weight of the brand.
02
The decision to obscure everything except the lips defines the system. Lady Macbeth speaks the play into motion; the cropped image makes her the system's voice, not its face.
03
The poster's typographic ratios and palette were translated downward to small format — wristband, shirt, programme — without losing the stretched, breathing quality that anchors the identity.
Epic The Musical